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National

Tourism

Superapp

Project Blueprint

Powering the world’s first wallet enabled national tourism superapp

Industry

Public Sector

Tourism

Year

2025

Capabilities

Ecosystem Building

Intelligent Payments

Process Evolution

Building Trains Scene

Before PayNest

National tourism thrived in person but struggled online. Travellers bounced between websites and apps for every need, making exploration confusing and disjointed. To compete in a digital-first world, the government needed one platform to connect its entire tourism ecosystem.

Travellers

Faced scattered information, limited personalization, and payment barriers, especially for international visitors.

Tourism Authorities

Struggled to unify content, partners, and digital services under one cohesive identity in order to boost tourism.

Merchants & Partners

Lacked a direct digital channel to reach tourists, causing missed opportunities for engagement and revenue.

Trees Mountains Waves

The Process

Working as the technology enabler for a leading local partner,we collaborated closely with Malaysia’s tourism ministry to identify opportunities to modernise. Using insights from merchants, government teams, and industry partners like Mastercard and MPay, we established a clear direction that could unify scattered services into one connected experience.

The result was a SuperApp designed around the realities of national tourism — high volumes, complex data flows, multi party integrations, and diverse user expectations. Rather than simply digitising what already existed, we reimagined how discovery, booking, and payments could work seamlessly under the official “Malaysia Truly Asia” identity.

The Solution

We built a national SuperApp that unifies discovery, payments, bookings, and rewards into one connected tourism ecosystem. Each feature is designed to simplify travel, empower merchants, and give the ministry real-time visibility across the sector.

Smart Travel Discovery

A central hub where travellers explore destinations, attractions, and curated experiences in one place. Ministry-managed content keeps information accurate, inspiring, and consistently aligned with Malaysia's tourism vision.

Tourism Wallet

A Mastercard-enabled wallet and virtual card give travellers a fully cashless way to book, pay, and redeem across the country. It supports stored value, QR payments, and forms the foundation for nationwide incentives and rewards.

Merchant Tools

Tourism operators can manage listings, bookings, and redemptions through clear dashboards and mobile-ready tools. Real-time insights make participation simple for businesses of every size.

Offers & Rewards

Integrated deals, campaigns, and Mastercard Priceless Experiences help merchants reach more travellers with meaningful, high-value offers. Travellers enjoy personalised, easy-to-redeem promotions throughout their journey.

Trip Planner

An intuitive itinerary builder lets travellers organise visits, save attractions, and manage bookings in one place. It creates a smoother, more coordinated end-to-end travel experience.

Operational Insights

A real-time analytics layer gives the ministry visibility into trends, redemptions, and traveller behaviour across the ecosystem. These insights support smarter planning and more responsive tourism strategy.

The Solution
Smart Travel Discovery
Tourism Wallet
Merchant Tools
Offers & Rewards
Trip Planner
Operational Insights

After PayNest

The entire tourism journey has shifted from fragmented to fully connected. With one national platform powering discovery, payments, and experiences, Malaysia can now engage travellers, empower merchants, and guide tourism development with real-time insight.

Travellers

Enjoy seamless discovery, cashless payments, personalised recommendations, and a trip planner that keeps every part of their journey in one place.

Tourism Authorities

Access a unified platform that reflects the national identity, centralises content, and provides real-time insights to support smarter tourism strategy.

Merchants & Partners

Reach travellers directly through integrated listings, offers, and tools, creating new opportunities for engagement, revenue, and long-term loyalty.